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Bibliometric Analysis of Consumer Behaviour Research Conducted During the Covid-19 Pandemic Period

Yıl 2022, Cilt: 6 Sayı: 3, 2943 - 2959, 30.09.2022
https://doi.org/10.29023/alanyaakademik.1141274

Öz

In recent years, the Covid-19 pandemic has brought with it changes in consumer behaviour. The purpose of this article is to examine the evolution and trends of consumer behaviour research during the Covid-19 pandemic period. The publications written on the subject of “covid” from the WoS database with the words “consumer behaviour” or “consumer behavior” in their titles were scanned in the business and management category, limiting the years 2020, 2021 and 2022. A total of 642 accessed publications were subjected to bibliometric analysis using the CiteSpace 6 program. The findings show that the number of studies in this field has increased. According to country collaboration analysis, there is a strong country collaboration network between the USA, China, India, Australia, South Korea and the UK. The most studied topic clusters are green consumer behaviour, consumer engagement behaviour and effective service quality. The three most used keywords are impact, consumer behaviour, and model. The study is important as it reveals the trend of consumer behaviour publications during the Covid-19 pandemic period. It is expected that the findings of the study will guide the consumer behaviour researches.

Kaynakça

  • Al, U. (2012). Publication and citation performance of European Union countries and Turkey. Bilig, 62, 1-20.
  • Al, U. ve Doğan, G. (2012). Analysis of dissertations completed at Hacettepe University Department of Information Management. Turkish Librarian, 26(2), 349-369.
  • Buruonu, L. O. (2014). The examination of private shopping clubs as a virtual retailer in the frame of e-commerce system. case analysis: Markafoni, Turkey. Endüstri ve İşletme Yönetimi Evrensel Dergisi, 2, 36-43.
  • Chen, C., Ibekwe‐SanJuan, F. ve Hou, J. (2010). The structure and dynamics of cocitation clusters: A multiple‐perspective co-citation analysis. Journal of the American Society for Information Science and Technology, 61(7), 1386-1409.
  • Cici Karaboğa, E. N. (2021). Pazarlamada “marka aşkı” kavramının bibliyometrik analizi: çalışmalar ve eğilimler. Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi, 19, 49-61.
  • Çatı, K. ve Öcel, Y. (2018). Türkiye’de pazarlama ile ilgili yayınlanan makalelerin bibliyometrik incelenmesi. İşletme Araştırmaları Dergisi, 10(3), 508-519.
  • Çetinkaya Bozkurt, Ö ve Gürbüz, C. (2018). Pazarlama ve Pazarlama Araştırmaları Dergisi’nin bibliyometrik analizi. Adnan Menderes Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 5(3), 1-23.
  • Eren, A. ve Eren, D. (2020). Pazarlama literatüründe elektronik ağızdan ağıza iletişimin bibliyometrik analizi. İşletme Araştırmaları Dergisi, 12(3), 2515-2530.
  • Gider, A. ve Duygun, A. (2021). Pazarlama yaklaşımları açısından güncel bir bibliyometrik analiz çalışması: Dergipark platformu örneği. Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi, 2(1), 26-40.
  • Güzeller, C. O. ve Çeliker, N. (2017). Geçmişten günümüze gastronomi bilimi: bibliyometrik bir analiz. Journal of Tourism and Gastronomy Studies, 5(2), 88-102.
  • Hair J.F., Hult, G.T., Ringle, C.M. ve Sarstedt, M. (2016). A primer on partial least squares structural equation modeling. Kaliforniya: SAGE
  • Hayes, A.F. (2018). Introduction to Mediation, Moderation, and Conditional Process Analysis. New York: Guilford.
  • He, H. ve Harris, L. (2020). The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy. Journal of Business Research, 116, 176-182.
  • Kavak, B. ve Kazancı Sunaoğlu, Ş. (2020). Pazarlama bilim dalında yazılmış yüksek lisans ve doktora tezlerinin bibliyometrik profilinin incelenmesi. Üçüncü Sektör Sosyal Ekonomi Dergisi, 55(4), 2997-3021.
  • Kirk C.P. ve Rifkin, L.S. (2020). I’ll trade you diamonds for toilet paper: Consumer reacting, coping and adapting behaviours in the Covid-19 pandemic. Journal of Business Research, 117, 124-131.
  • Kumar, V. ve Pansari, A. (2016). Competitive Advantage through Engagement. Journal of Marketing Research, 53(4), 497-514.
  • Kurnaz, A. (2021). Pazarlama disiplininde etki faktörü en yüksek üç derginin bibliyometrik analizi. 25. Ulusal Pazarlama Kongresi, 30 Haziran- 2 Temmuz 2021, Ankara.
  • Law, R. ve Cheung, P. (2008). An analysis of publications in leading tourism journals and its implications. Journal of China Tourism Research, 4(1), 78-97.
  • Noel, H. (2009). Consumer behaviour. United Kingdom: AVA Publishing.
  • Okumus, B., Koseoglu, M. A. ve Ma, F. (2018). Food and gastronomy research in tourism and hospitality: A bibliometric analysis. International Journal of Hospitality Management, 73, 64-74.
  • Özel, Ö. H. ve Kozak, N. (2012). Bibliometric profile of tourism marketing literature from 2000 to 2010 and a citation analysis study. Turkish Librarian, 26(4), 715-733.
  • Öztürk, R. (2020). Niş pazarlama yaklaşımının bibliyometrik analiz ile incelenmesi. İşletme Araştırmaları Dergisi, 12(3), 2799-2810. Page, M. J., McKenzie, J.E., Bossuyt, P.M., Boutron, I., Hoffmann, T.C. Mulrow, C.D. (2021). The PRISMA 2020 statement: an updated guideline for reporting systematic reviews. BMJ, 71, 372-372.
  • Rey-Marti, A., Ribeiro-Soriano, D. ve Palacios-Marques, D. (2016). A bibliometric analysis of social entrepreneurship. Journal of Business Research, 69(5), 1651-1655.
  • Shaikh, A. (2020). Effective factors in changing the buying behaviour of consumer due to Covid-19. Studies in Indian Place Names, 40(68), 408-414.
  • Sheth, J. (2020). Impact of Covid-19 on consumer behaviour: Will the old habits return or die?. Journal of Business Research, 117, 280-283.
  • Simovici, D. (2007). Data mining algorithms I: Clustering. İçinde: Amiya, N. ve Ivan, S. (Ed.), Handbook of applied algorithms (ss 177-218). New Jersey: Wiley-IEEE Press.
  • Thelwall, M. (2008). Bibliometrics to webometrics. Journal of Information Science, 34(4), 605-621.
  • Ukşul, E. (2016). Evaluation of scientific publications made in measurement and evaluation in education field in Turkey with social network analysis: A bibliometric study. Yayımlanmamış Yüksek Lisans Tezi, Akdeniz Üniversitesi, Antalya.
  • Vishwakarma, P. ve Mukherjee, S. (2019). Forty-three years journey of Tourism Recreation Research: A bibliometric analysis. Tourism Recreation Research, 44(4), 1-16.
  • Yalçın, A. ve Sümerli Sarıgül, S. (2021). Yeşil pazarlama ve yeşil muhasebe konularının görsel haritalama tekniğine göre bibliyometrik analizi. Üçüncü Sektör Sosyal Ekonomi Dergisi, 56(1), 304-328
  • Zeren, D. ve Kaya, N. (2020). Dijital pazarlama: ulusal yazının bibliyometrik analizi. Çağ Üniversitesi Sosyal Bilimler Dergisi, 17(1), 35-52.

Bibliometric Analysis of Consumer Behaviour Research Conducted During the Covid-19 Pandemic Period

Yıl 2022, Cilt: 6 Sayı: 3, 2943 - 2959, 30.09.2022
https://doi.org/10.29023/alanyaakademik.1141274

Öz

In recent years, the Covid-19 pandemic has brought with it changes in consumer behaviour. The purpose of this article is to examine the evolution and trends of consumer behaviour research during the Covid-19 pandemic period. The publications written on the subject of “covid” from the WoS database with the words “consumer behaviour” or “consumer behavior” in their titles were scanned in the business and management category, limiting the years 2020, 2021 and 2022. A total of 642 accessed publications were subjected to bibliometric analysis using the CiteSpace 6 program. The findings show that the number of studies in this field has increased. According to country collaboration analysis, there is a strong country collaboration network between the USA, China, India, Australia, South Korea and the UK. The most studied topic clusters are green consumer behaviour, consumer engagement behaviour and effective service quality. The three most used keywords are impact, consumer behaviour, and model. The study is important as it reveals the trend of consumer behaviour publications during the Covid-19 pandemic period. It is expected that the findings of the study will guide the consumer behaviour researches.

Kaynakça

  • Al, U. (2012). Publication and citation performance of European Union countries and Turkey. Bilig, 62, 1-20.
  • Al, U. ve Doğan, G. (2012). Analysis of dissertations completed at Hacettepe University Department of Information Management. Turkish Librarian, 26(2), 349-369.
  • Buruonu, L. O. (2014). The examination of private shopping clubs as a virtual retailer in the frame of e-commerce system. case analysis: Markafoni, Turkey. Endüstri ve İşletme Yönetimi Evrensel Dergisi, 2, 36-43.
  • Chen, C., Ibekwe‐SanJuan, F. ve Hou, J. (2010). The structure and dynamics of cocitation clusters: A multiple‐perspective co-citation analysis. Journal of the American Society for Information Science and Technology, 61(7), 1386-1409.
  • Cici Karaboğa, E. N. (2021). Pazarlamada “marka aşkı” kavramının bibliyometrik analizi: çalışmalar ve eğilimler. Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi, 19, 49-61.
  • Çatı, K. ve Öcel, Y. (2018). Türkiye’de pazarlama ile ilgili yayınlanan makalelerin bibliyometrik incelenmesi. İşletme Araştırmaları Dergisi, 10(3), 508-519.
  • Çetinkaya Bozkurt, Ö ve Gürbüz, C. (2018). Pazarlama ve Pazarlama Araştırmaları Dergisi’nin bibliyometrik analizi. Adnan Menderes Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 5(3), 1-23.
  • Eren, A. ve Eren, D. (2020). Pazarlama literatüründe elektronik ağızdan ağıza iletişimin bibliyometrik analizi. İşletme Araştırmaları Dergisi, 12(3), 2515-2530.
  • Gider, A. ve Duygun, A. (2021). Pazarlama yaklaşımları açısından güncel bir bibliyometrik analiz çalışması: Dergipark platformu örneği. Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi, 2(1), 26-40.
  • Güzeller, C. O. ve Çeliker, N. (2017). Geçmişten günümüze gastronomi bilimi: bibliyometrik bir analiz. Journal of Tourism and Gastronomy Studies, 5(2), 88-102.
  • Hair J.F., Hult, G.T., Ringle, C.M. ve Sarstedt, M. (2016). A primer on partial least squares structural equation modeling. Kaliforniya: SAGE
  • Hayes, A.F. (2018). Introduction to Mediation, Moderation, and Conditional Process Analysis. New York: Guilford.
  • He, H. ve Harris, L. (2020). The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy. Journal of Business Research, 116, 176-182.
  • Kavak, B. ve Kazancı Sunaoğlu, Ş. (2020). Pazarlama bilim dalında yazılmış yüksek lisans ve doktora tezlerinin bibliyometrik profilinin incelenmesi. Üçüncü Sektör Sosyal Ekonomi Dergisi, 55(4), 2997-3021.
  • Kirk C.P. ve Rifkin, L.S. (2020). I’ll trade you diamonds for toilet paper: Consumer reacting, coping and adapting behaviours in the Covid-19 pandemic. Journal of Business Research, 117, 124-131.
  • Kumar, V. ve Pansari, A. (2016). Competitive Advantage through Engagement. Journal of Marketing Research, 53(4), 497-514.
  • Kurnaz, A. (2021). Pazarlama disiplininde etki faktörü en yüksek üç derginin bibliyometrik analizi. 25. Ulusal Pazarlama Kongresi, 30 Haziran- 2 Temmuz 2021, Ankara.
  • Law, R. ve Cheung, P. (2008). An analysis of publications in leading tourism journals and its implications. Journal of China Tourism Research, 4(1), 78-97.
  • Noel, H. (2009). Consumer behaviour. United Kingdom: AVA Publishing.
  • Okumus, B., Koseoglu, M. A. ve Ma, F. (2018). Food and gastronomy research in tourism and hospitality: A bibliometric analysis. International Journal of Hospitality Management, 73, 64-74.
  • Özel, Ö. H. ve Kozak, N. (2012). Bibliometric profile of tourism marketing literature from 2000 to 2010 and a citation analysis study. Turkish Librarian, 26(4), 715-733.
  • Öztürk, R. (2020). Niş pazarlama yaklaşımının bibliyometrik analiz ile incelenmesi. İşletme Araştırmaları Dergisi, 12(3), 2799-2810. Page, M. J., McKenzie, J.E., Bossuyt, P.M., Boutron, I., Hoffmann, T.C. Mulrow, C.D. (2021). The PRISMA 2020 statement: an updated guideline for reporting systematic reviews. BMJ, 71, 372-372.
  • Rey-Marti, A., Ribeiro-Soriano, D. ve Palacios-Marques, D. (2016). A bibliometric analysis of social entrepreneurship. Journal of Business Research, 69(5), 1651-1655.
  • Shaikh, A. (2020). Effective factors in changing the buying behaviour of consumer due to Covid-19. Studies in Indian Place Names, 40(68), 408-414.
  • Sheth, J. (2020). Impact of Covid-19 on consumer behaviour: Will the old habits return or die?. Journal of Business Research, 117, 280-283.
  • Simovici, D. (2007). Data mining algorithms I: Clustering. İçinde: Amiya, N. ve Ivan, S. (Ed.), Handbook of applied algorithms (ss 177-218). New Jersey: Wiley-IEEE Press.
  • Thelwall, M. (2008). Bibliometrics to webometrics. Journal of Information Science, 34(4), 605-621.
  • Ukşul, E. (2016). Evaluation of scientific publications made in measurement and evaluation in education field in Turkey with social network analysis: A bibliometric study. Yayımlanmamış Yüksek Lisans Tezi, Akdeniz Üniversitesi, Antalya.
  • Vishwakarma, P. ve Mukherjee, S. (2019). Forty-three years journey of Tourism Recreation Research: A bibliometric analysis. Tourism Recreation Research, 44(4), 1-16.
  • Yalçın, A. ve Sümerli Sarıgül, S. (2021). Yeşil pazarlama ve yeşil muhasebe konularının görsel haritalama tekniğine göre bibliyometrik analizi. Üçüncü Sektör Sosyal Ekonomi Dergisi, 56(1), 304-328
  • Zeren, D. ve Kaya, N. (2020). Dijital pazarlama: ulusal yazının bibliyometrik analizi. Çağ Üniversitesi Sosyal Bilimler Dergisi, 17(1), 35-52.
Toplam 31 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Yöneylem
Bölüm Makaleler
Yazarlar

Davut Karaman 0000-0001-9097-3460

Murat Sarıkan 0000-0001-9555-0109

Yayımlanma Tarihi 30 Eylül 2022
Kabul Tarihi 27 Ağustos 2022
Yayımlandığı Sayı Yıl 2022 Cilt: 6 Sayı: 3

Kaynak Göster

APA Karaman, D., & Sarıkan, M. (2022). Bibliometric Analysis of Consumer Behaviour Research Conducted During the Covid-19 Pandemic Period. Alanya Akademik Bakış, 6(3), 2943-2959. https://doi.org/10.29023/alanyaakademik.1141274