Araştırma Makalesi
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Yaşam Tarzının Sürdürülebilir Ürün Satın Alma Niyeti ve Sürdürülebilir Tüketim Davranışı Üzerindeki Etkisinin İncelenmesi

Yıl 2024, Cilt: 8 Sayı: 1, 282 - 299, 31.01.2024

İbrahim Yemez Tuğba Delice Akca

https://doi.org/10.29023/alanyaakademik.1335084

Öz

Sürdürülebilir tüketim ve yaşam tarzı son zamanlarda tüketicilerin satın alma kararlarında ve tüketim tarzlarında etkili olan bir anlayıştır. Bu bağlamda, bu çalışmada yaşam tarzının ve sürdürülebilir ürün satın alma niyetinin sürdürülebilir tüketim davranışı üzerindeki etkisi ele alınmıştır. 1-30 Nisan 2021 tarihlerinde çevrimiçi anket formuyla, 18 yaşından büyük, 470 tüketiciden veriler toplanmıştır. Elde edilen verilere ilk olarak Faktör Analizi uygulanmıştır. Kullanılan ölçeğin uyum ve ayrışma geçerliliği ile iç tutarlılığı ortaya konmuş ve ölçeğin geçerli ve güvenilir olduğu görülmüştür. Daha sonra araştırma modeli Yol Analizine tabi tutulmuştur. Analiz sonucunda yaşam tarzının satın alma niyetini pozitif olarak etkilediği sonucuna varılmıştır. Yine yaşam tarzının sürdürülebilir tüketim davranışını da pozitif olarak etkilediği görülmüştür. Ayrıca yaşam tarzı ile satın alma niyetinin de sürdürülebilir tüketim davranışı üzerinde anlamlı ve pozitif bir etkiye sahip olduğu bulunmuştur.

Anahtar Kelimeler

Yaşam Tarzı Sürdülebilir Tüketim PLSSEM

Destekleyen Kurum

Yok

Proje Numarası

Yok

Teşekkür

Yok

Kaynakça

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Investigation of the Effect of Lifestyle on Sustainable Product Purchase Intention and Sustainable Consumption Behavior

Yıl 2024, Cilt: 8 Sayı: 1, 282 - 299, 31.01.2024

İbrahim Yemez Tuğba Delice Akca

https://doi.org/10.29023/alanyaakademik.1335084

Öz

Sustainable consumption and lifestyle is an understanding that has recently been influential in consumers' purchasing decisions and consumption styles. In this context, the effect of lifestyle and sustainable product purchase intention on sustainable consumption behavior is discussed in this study. Data were collected from 470 consumers over 18 age, using the online survey form on April 1-30, 2021. First, Factor Analysis was applied to the obtained data. The concordance and discriminant validity, and internal consistency of the scale used were revealed, and it was seen that the scale was valid and reliable. Then, the research model was subjected to Path Analysis. As a result of the analysis, it was concluded that lifestyle positively affects purchase intention. It has also been observed that lifestyle positively affects sustainable consumption behavior. In addition, it has been found that lifestyle and purchase intention significantly and positively affect sustainable consumption behavior.

Anahtar Kelimeler

Lifestyle Sustainable Consumption PLSSEM

Proje Numarası

Yok

Kaynakça

  • Aktaş, S.C., & Çiçek, B. (2019). Farklı kuşaktaki kadın ve erkeklerin sürdürülebilir tüketim davranışlarının incelenmesi. Üçüncü Sektör Sosyal Ekonomi Dergisi, 54(4), 1957-1978. Doi: 10.15659/3.sektor-sosyal-ekonomi.19.12.1264
  • Ali, A., Xiaoling, G., Ali, A., Sherwani, M., & Muneeb, F.M. (2019). Customer motivations for sustainable consumption: Investigating the drivers of purchase behavior for a green-luxury car. Busines Strategy and the Environment, 1-14. Doi: 10.1002/bse.2284.
  • Ali, M., Ullah, S., Ahmad, M.S., Cheok, M.Y., & Alenezi, H. (2023). Assessing the impact of green consumption behavior and green purchase intention among millennials toward sustainable environment. Environmental Science and Pollution Research, 30, 23335–23347. https://doi.org/10.1007/s11356-022-23811-1.
  • Ambak, A., Yusof, I., Yamin, S., & Shamsuddin, S.M. (2018, November 12-13). The effects of lifestyles on sustainable consumption: A conceptual study of cosmetics and personal care products. Proceedings of the 1st International Conference on Finance Economics and Business, ICOFEB, Lhokseumawe, Aceh, Indonesia. Doi: 10.4108/eai.12-11-2018.2288827
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  • Pícha, K., & Navratil, J. (2019). The factors of lifestyle of health and sustainability influencing pro-environmental buying behaviour. Journal of Cleaner Production, 234, 233-241. https://doi.org/10.1016/j.jclepro.2019.06.072
  • Piligrimienė, Ž., Žukauskaitė, A., Korzilius, H., Banytė, J., & Dovalienė, A. (2020). Internal and external determinants of consumer engagement in sustainable consumption, Sustainability, 12(4), 1349. Principato, L., Secondi, L., Cicatiello, C., & Mattia, G. (2020). Caring more about food: The unexpected positive effect of the Covid-19 lockdown on household food management and waste. Socio-Economic Planning Sciences, 100953. https://doi.org/10.1016/j.seps.2020.100953.
  • Pronello, C., & Gaborieau, J.-B. (2018). Engaging in pro-environment travel behaviour research from a psycho-social perspective: A review of behavioural variables and theories. Sustainability, 10, 2412. Doi:10.3390/su10072412.
  • Qing, P., Lobo, A., & Chongguang, L. (2012). The impact of lifestyle and ethnocentrism on consumers’ purchase intentions of fresh fruit in China, 29(1) , 43-51. http://dx.doi.org/10.1108/07363761211193037
  • Quoquab, F., & Mohammad, J. (2016). Sustainable consumption: Sacrificing for the future. Procedia-Social and Behavioral Sciences, 224, 599-604. Doi: 10.1016/j.sbspro.2016.05.449.
  • Quoquab, F., & Mohammad, J. (2017). Managing sustainable consumption: Is it a problem or panacea? In sustainable economic development: Green economy and green growth, World Sustainability Series. Walter Leal Filho, Diana-Mihaela Pociovalisteanu and Abul Quasem Al-Amin (Eds.) Cham: Springer International Publishing, 115-25. DOI: 10.1007/978-3-319-45081-0_7.
  • Rahman, S.U., Chwialkowska, A., Hussain, N., Bhatti, W.A., & Luomala, H. (2023). Cross cultural perspective on sustainable consumption: Implications for consumer motivations and promotion. Environment, Development and Sustainability, 25, 997-1016. https://doi.org/10.1007/s10668-021-02059-8
  • Rajadurai, J., Wan Hanafi, W.N., Bathmanathan, V., Daud, S., & Azami, N. (2021). Developing nexus eco-purchasing behaviour index (NEPBI) for Malaysia by using partial least square analysis. Quality & Quantity, 55(2), 2017-2039. https://doi.org/10.1007/s11135-021-01094-x
  • Rizkalla, N., Purnamaningsih, P., & Erhan, T.P. (2019). Sustainable consumption behavior among university students in Indonesia: The role of values and norms, advances in economics business and management research. International Conference of Organizational Innovation, 100, 261-267. http://creativecommons.org/licenses/by-nc/4.0/
  • Rowlands, I.H., Scott, D., & Parker, P. (2003). Consumers and green electricity: Profiling potential purchasers. Business Strategy and the Environment, 12(1), 36-48.
  • Saari, U.A., Damberg, S., Frömbling, L., & Ringle, C.M. (2021). Sustainable consumption behavior of Europeans: The influence of environmental knowledge and risk perception on environmental concern and behavioral intention. Ecological Economics 189: 107155. https://doi.org/10.1016/j.ecolecon.2021.107155.
  • Schmitt, M.T., Aknin, L.B., Axsen, J., & Shwom, R.L. (2018). Unpacking the relationships between pro-environmental behavior, life satisfaction, and perceived ecological threat. Ecol. Econ., 143, 130-140.
  • Sheoran, M., & Kumar, D. (2021). Conceptualisation of sustainable consumer behaviour: Converging the theory of planned behavior and consumption cycle. Qualitative Research in Organizations and Management: An International Journal. https://www.emerald.com/insight/1746-5648.htm
  • Steg, L., & Vleg, C. (2009). Encouraging pro-environmental behaviour: An integrative review and research agenda. Journal of Environmental Psychology 29 (3), 309–317. doi:10.1016/j.jenvp.2008.10.004.
  • Sung, J., & Woo, H. (2019). Investigating Male consumers’ lifestyle of health and sustainability (LOHAS) and perception toward slow fashion. Journal of Retailing and Consumer Services 49, 120-128. https://doi.org/10.1016/j.jretconser.2019.03.018.
  • Szakály, Z., Popp, J., Kontor, E., Kovács, S., Pető, K., & Jasák, H. (2017). Attitudes of the lifestyle of health and sustainability segment in Hungary. Sustainability, 9, 1763, 1-16. doi:10.3390/su9101763.
  • Tarkiainen, A., & Sundqvist, S. (2005). Subjective norms, attitudes and intentions of Finnish consumers in buying organic food. British Food Journal, 107(11), 808-822. DOI 10.1108/00070700510629760.
  • Tatar, A. (2021). Çevresel sorunlara duyarlılığın sürdürülebilir tüketim davranışına etkisi, International Journal of Management and Administration, 5(9), 103-117.
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  • Urh, B. (2015). Lifestyle of health and sustainability – The importance of health consciousness impact on Lohas market growth in ecotourism, QUAESTUS Multidisciplinary Research Journal, 167-177.
  • Verhofstadt, E., Van Ootegem, L., Defloor, B., & Bleys, B. (2016). Linking individuals’ ecological footprint to their subjective well-being. Ecological Economics, 127, 80-89. https://doi.org/10.1016/j.ecolecon.2016.03.021
  • Wee, C.S., Shoki, M., Zakuan, N., & Naquib, M. (2014). Consumers perception, purchase intention and actual purchase behavior of organic food products. Review of Integrative Business and Economics Research, 3(2), 378-397.
  • Yadav, R., & Pathak, G.S. (2017). Determinants of consumers’ green purchase behavior in a developing nation: Applying and extending the theory of planned behavior. Ecological Economics, 134, 114-122. https://doi.org/10.1016/j.ecolecon.2016.12.019.
  • Yaşlıoğlu, M. (2017). Sosyal bilimlerde faktör analizi ve geçerlilik: Keşfedici ve doğrulayıcı faktör analizlerinin kullanılması. İstanbul Üniversitesi İşletme Fakültesi Dergisi, 46, 74-85. Retrieved from https://dergipark.org.tr/tr/pub/iuisletme/issue/32177/357061
  • Yıldız, O., & Kelleci, A. (2022). Z kuşağının sürdürülebilir tüketim davranışını etkileyen faktörlere yönelik keşifsel bir araştırma. BMIJ 10(4), 1474-1491. https://doi.org/10.15295/bmij.v10i4.2134
  • Yılmaztürk, Y., & Akdoğan, Ç. (2023). Materyalizmin sürdürülebilir tüketim davranışına etkisi: Yeşil satın alma niyetinin aracılık rolü. Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi KAÜİİBFD, 14(27), 51-82. ISSN: 1309 – 4289.
  • Yue, B., Sheng, G., She, S., & Xu, J. (2020). Impact of consumer environmental responsibility on green consumption behavior in China: The role of environmental concern and price sensitivity. Sustainability, 12 (5), 2074, 1-16. Doi:10.3390/su12052074.
  • Zeynalova, Z., & Namazova, N. (2022). Revealing consumer behavior toward green consumption. Sustainability, 14, 5806. 1-20. https://doi.org/10.3390/su14105806.
Toplam 90 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Tüketici Davranışı
Bölüm Makaleler
Yazarlar

İbrahim Yemez 0000-0003-3176-6394

Tuğba Delice Akca 0000-0002-3626-0424

Proje Numarası Yok
Yayımlanma Tarihi 31 Ocak 2024
Kabul Tarihi 3 Kasım 2023
Yayımlandığı Sayı Yıl 2024 Cilt: 8 Sayı: 1

Kaynak Göster

APA Yemez, İ., & Delice Akca, T. (2024). Yaşam Tarzının Sürdürülebilir Ürün Satın Alma Niyeti ve Sürdürülebilir Tüketim Davranışı Üzerindeki Etkisinin İncelenmesi. Alanya Akademik Bakış, 8(1), 282-299. https://doi.org/10.29023/alanyaakademik.1335084