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BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ

Yıl 2021, Sayı: 45, 353 - 371, 26.07.2021
https://doi.org/10.30794/pausbed.787215

Öz

Kültür tüketicilerin tüketim ve satın alma kararlarını etkileyen önemli bir faktördür. Bu çalışma “bireysel kültürün online otel rezervasyonu niyetine etkisi nedir?” sorusuna yanıt aramak amacıyla yapılmıştır. Çalışmanın temel motivasyonu bireysel kültürel boyutların online otel rezervasyonu niyetine etki edeceğidir. Çalışma, online otel rezervasyonu niyetine doğrudan etki eden bireysel kültürel boyutların tespit edilmesinin sektöre ve akademiye katkı yapacağı düşünülerek planlanmıştır. Bu çalışmada nicel araştırma yöntemlerinden anket tekniği uygulanmıştır. Veriler nicel araştırmalarda yoğun olarak kullanılan SPSS ve AMOS programları kullanılarak analiz edilmiştir. Analizlerde sosyo demografik bulgulara ulaşmak için frekans ve tanımlayıcı analizler yapılmıştır. Ölçeğe ait analizler doğrulayıcı faktör analizi ile hipotezlerin ve anlamlı yolların belirlenmesi için de Yapısal Eşitlik Modeli (YEM) kullanılmıştır. Araştırmanın sonuçları bireysel kültürel boyutlardan güç aralığı, belirsizlikten kaçınma ve uzun dönem uyumun online otel rezervasyonu niyeti üzerinde anlamlı etkisi olduğunu göstermektedir. Ayrıca belirsizlikten kaçınma boyutunun online otel rezervasyonu üzerinde oldukça güçlü bir etkisi olduğu gözlemlenmiştir. Araştırmanın sonuçları akademiye ve sektöre yönelik önerilerle desteklenmiştir.

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Toplam 84 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Turizm (Diğer)
Bölüm Makaleler
Yazarlar

Samet Can Curkan 0000-0002-7245-4103

Yayımlanma Tarihi 26 Temmuz 2021
Kabul Tarihi 13 Kasım 2020
Yayımlandığı Sayı Yıl 2021 Sayı: 45

Kaynak Göster

APA Curkan, S. C. (2021). BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi(45), 353-371. https://doi.org/10.30794/pausbed.787215
AMA Curkan SC. BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ. PAUSBED. Temmuz 2021;(45):353-371. doi:10.30794/pausbed.787215
Chicago Curkan, Samet Can. “BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, sy. 45 (Temmuz 2021): 353-71. https://doi.org/10.30794/pausbed.787215.
EndNote Curkan SC (01 Temmuz 2021) BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 45 353–371.
IEEE S. C. Curkan, “BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ”, PAUSBED, sy. 45, ss. 353–371, Temmuz 2021, doi: 10.30794/pausbed.787215.
ISNAD Curkan, Samet Can. “BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 45 (Temmuz 2021), 353-371. https://doi.org/10.30794/pausbed.787215.
JAMA Curkan SC. BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ. PAUSBED. 2021;:353–371.
MLA Curkan, Samet Can. “BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, sy. 45, 2021, ss. 353-71, doi:10.30794/pausbed.787215.
Vancouver Curkan SC. BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ. PAUSBED. 2021(45):353-71.