Simetrik İletişim Araştırmaları Dergisi

Öz

Advertising activities, which are almost as old as human history, have become quite different today and have taken a new form. From this point of view, this study is a study aimed at revealing the periods in which the advertising and advertising industry has reached today, what kind of changes have occurred in the areas of use of advertising, and what kind of differences there are between the advertising channels in the past and today's advertising channels. The study aims to reveal what kind of stages advertising and advertising usage channels have passed through in the historical process and the changes they have undergone since the past. The study is a theoretical study and it was revealed as a result of examining the relevant literature within the subject. In order for the subject to be fully comprehended, first the basic concepts related to the subject were explained and then the current state of the advertisement was explained. As a result of the literature review made in this context, it is seen that the advertisement has shifted to digital channels due to technological developments (internet, satellite, etc.) and lower costs. It has been determined in accordance with the studies in the literature that today's advertisers and advertisers invest in digital media.