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Researchers
Aslıhan Yavuzalp Marangoz
Aslıhan Yavuzalp Marangoz
Asst. Prof. Dr.
TOROS ÜNİVERSİTESİ
Publication
10
Review
7
TR Dizin Cited
1
10
Publication
7
Review
1
TR Dizin Cited
0000-0002-5119-4330
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Summary
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Marketing
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TOROS ÜNİVERSİTESİ
Popular Publications
Tüketici Araştırmalarında Yeni Bir Alan Olarak Nöropazarlama
Authors:
Aslıhan Yavuzalp Marangoz
, Yağmur Aydın
Published: 2018 ,
Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
2738
0
CITED
1
FAVORITE
2738
TOTAL DOWNLOAD COUNT
THE IMPACT OF CONSUMERS’ INDIVIDUAL CULTURAL VALUES ON BRAND PERSONALITY PERCEPTION: A RESEARCH ON A SHOPPING MALL
Authors:
Sena Tekeli
,
Aslıhan Yavuzalp Marangoz
Published: 2020 ,
Afyon Kocatepe University Journal of Economics and Administrative Sciences
DOI: 10.33707/akuiibfd.775429
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
478
0
CITED
1
FAVORITE
478
TOTAL DOWNLOAD COUNT
Metaverse and Consumers in the Context of the Technology Acceptance Model
Authors:
Nuray Eser
,
Aslıhan Yavuzalp Marangoz
Published: 2023 ,
Journal of Information Technologies
DOI: 10.17671/gazibtd.1271769
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
490
0
CITED
1
FAVORITE
490
TOTAL DOWNLOAD COUNT
THE RELATIONSHIP OF CONSUMER MOBILE SELF EFFICACY AND ONLINE CONSUMER REVIEWS WITH ONLINE PURCHASE INTENTION
Authors:
Kevser Ezgi Kaynar
,
Aslıhan Yavuzalp Marangoz
Published: 2023 ,
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.53443/anadoluibfd.1275956
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
136
0
CITED
1
FAVORITE
136
TOTAL DOWNLOAD COUNT
The Effect of Risk Perception on Consumer Behavior in Crisis Times: Earthquake Sample
Authors:
Nuray Eser
,
Aslıhan Yavuzalp Marangoz
Published: 2024 ,
Alanya Academic Review
DOI: 10.29023/alanyaakademik.1325326
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
167
0
CITED
1
FAVORITE
167
TOTAL DOWNLOAD COUNT
Publications
The Effect of Risk Perception on Consumer Behavior in Crisis Times: Earthquake Sample
Authors:
Nuray Eser
,
Aslıhan Yavuzalp Marangoz
Published: 2024 ,
Alanya Academic Review
DOI: 10.29023/alanyaakademik.1325326
FAVORITE
1
TOTAL DOWNLOAD COUNT
167
1
FAVORITE
167
TOTAL DOWNLOAD COUNT
THE RELATIONSHIP OF CONSUMER MOBILE SELF EFFICACY AND ONLINE CONSUMER REVIEWS WITH ONLINE PURCHASE INTENTION
Authors:
Kevser Ezgi Kaynar
,
Aslıhan Yavuzalp Marangoz
Published: 2023 ,
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.53443/anadoluibfd.1275956
FAVORITE
1
TOTAL DOWNLOAD COUNT
136
1
FAVORITE
136
TOTAL DOWNLOAD COUNT
THE EFFECT OF BRAND NOSTALGIA ON BRAND TRUST, BRAND ATTACHMENT AND PURCHASE INTENTION: A RESEARCH ON CARBONATED BEVERAGE INDUSTRY
Authors:
Aslıhan Yavuzalp Marangoz
,
Esra Öztürk
Published: 2023 ,
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.1218975
FAVORITE
0
TOTAL DOWNLOAD COUNT
438
0
FAVORITE
438
TOTAL DOWNLOAD COUNT
Metaverse and Consumers in the Context of the Technology Acceptance Model
Authors:
Nuray Eser
,
Aslıhan Yavuzalp Marangoz
Published: 2023 ,
Journal of Information Technologies
DOI: 10.17671/gazibtd.1271769
FAVORITE
1
TOTAL DOWNLOAD COUNT
490
1
FAVORITE
490
TOTAL DOWNLOAD COUNT
The Moderating Effect of Brand Love on the Relationshıp Between Brand Authenticity and Brand Loyalty
Authors:
Aslıhan Yavuzalp Marangoz
, Ahmet Özgür Aydın
Published: 2021 ,
Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: 10.15659/ppad.14.2.254
FAVORITE
0
TOTAL DOWNLOAD COUNT
1137
0
FAVORITE
1137
TOTAL DOWNLOAD COUNT
THE IMPACT OF CONSUMERS’ INDIVIDUAL CULTURAL VALUES ON BRAND PERSONALITY PERCEPTION: A RESEARCH ON A SHOPPING MALL
Authors:
Sena Tekeli
,
Aslıhan Yavuzalp Marangoz
Published: 2020 ,
Afyon Kocatepe University Journal of Economics and Administrative Sciences
DOI: 10.33707/akuiibfd.775429
FAVORITE
1
TOTAL DOWNLOAD COUNT
478
1
FAVORITE
478
TOTAL DOWNLOAD COUNT
HOW DO INTERNAL MARKETING ACTIVITIES AFFECT ORGANIZATIONAL COMMITMENT? THE MEDIATING ROLE OF JOB SATISFACTION
Authors:
Metin Ocak
,
Aslıhan Yavuzalp Marangoz
Published: 2019 ,
International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.542453
FAVORITE
0
TOTAL DOWNLOAD COUNT
1542
0
FAVORITE
1542
TOTAL DOWNLOAD COUNT
Tüketici Araştırmalarında Yeni Bir Alan Olarak Nöropazarlama
Authors:
Aslıhan Yavuzalp Marangoz
, Yağmur Aydın
Published: 2018 ,
Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
2738
1
FAVORITE
2738
TOTAL DOWNLOAD COUNT
Sosyal Pazarlama Kavramı Ve Sosyal Pazarlamada Sosyal Medya Kullanımı: Sağlık Kampanyaları Uygulamaları
Authors:
Özgür Uğur Arıkan
,
Aslıhan Yavuzalp Marangoz
Published: 2018 ,
Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
1958
0
FAVORITE
1958
TOTAL DOWNLOAD COUNT
ÜNİVERSİTELERİN PAZARLANMASINDA TUTUNDURMA BOYUTU: KAVRAMSAL BİR İRDELEME
Authors:
Aslıhan Yavuzalp Marangoz
,
F. Müge Arslan
Published: 2015 ,
Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
3681
0
FAVORITE
3681
TOTAL DOWNLOAD COUNT
Articles published in
Afyon Kocatepe University Journal of Economics and Administrative Sciences
Alanya Academic Review
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
International Journal of Economics and Administrative Studies
Journal of Information Technologies
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Pazarlama ve Pazarlama Araştırmaları Dergisi
Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
Editorship
Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
Section Editor
Uluslararası Davranış, Sürdürülebilirlik ve Yönetim Dergisi
Section Editor
Reviews
Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi
Duzce University Journal of Social Sciences
İşletme ve İktisat Çalışmaları Dergisi
Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
Uluslararası Davranış, Sürdürülebilirlik ve Yönetim Dergisi
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